Approach
The axis where strategy takes shape.
Every project is considered as a whole, from the creative intent to the build, with the same standard of control and responsibility.
A whole-project approach
We give form to the identity, the ambitions and the stakes of brands. Creativity, operational rigour, performance and responsibility: four dimensions considered together, from the very first intent, for spaces that are coherent, buildable and designed to last.
01
Creative vision
Bringing out a strong idea from the brand’s identity and ambitions. Architecture, volumes, materials, light and circulation come together around that thread to give the project its coherence and its character.
- Identity
- Architecture
- Experience
02
Operational rigour
Anticipating constraints, coordinating expertise and keeping control of every stage of the project. From design to roll-out, the same standard guides the decisions and the quality of execution.
- Anticipation
- Coordination
- Control
03
Performance & impact
Optimising resources and investment from the design stage, to reconcile performance, adaptability and long-term control of the project.
- Resources
- Investment
- Adaptability
04
Responsibility
Building safety, durability and reuse into the design from the outset, considering the project across its whole life cycle.
- Safety
- Durability
- Reuse
End-to-end management
- 01
Framing
Objectives · identity · needs · constraints · budget
- 02
Designing
Concept · architecture · experience · materials
- 03
Structuring
Surveys · engineering · costing · optimisation
- 04
Producing
Sourcing · fabrication · coordination · inspection
- 05
Deploying
Planning · logistics · installation · on-site follow-up
- 06
Capitalising
Review · storage · reuse · adaptation · optimisation
One point of contact, hands-on expertise
The 23.4 Design method rests on first-hand experience of the major trade shows, gained by its founder before the practice was set up. That ground-level knowledge feeds an approach attentive to the realities of each project: technical and regulatory constraints, deadlines, logistics and on-site conditions.
Experience across sectors
- Salon international de l’agriculture
- Eurosatory
- SIAE
- JDP
- VivaTech
- Milipol
- RNTP
- EUMO
- Festival du livre
- Workspace
- Maison&Objet
- Sirha
- Solutrans
- Pollutec
- MIPIM
- Batimat
- NRF
- Tech for Retail
- Euronaval
- JEC
- ADF
- A+A
- Sant’Expo
- JFHOD
France & international
Local presence
Skills brought in as close as possible to where the project is built.
Compliance
The standards and constraints specific to each territory, taken into account.
Control
One method and one standard, wherever the project is built.